Samsung Mobile Phone Blog

Samsung is following in the footsteps of the Sony Ericsson Jalou, in the attempt to market a ‘female-oriented’ line of phones. While some critics had accused Sony Ericsson of being patronising, with the Jalou’s makeup mirror proving none too popular with some reviewers, the Samsung S7070 Diva and Samsung S5150 Diva seem like a refreshing step in the right direction. While the hardware specs of these phones are quite nice in themselves, the phones really stand out for their sophisticated appearance. With quilted battery-covers and embossed casings these phones really are for the style-conscious phone users.

The two phones are the first in the new line of the ‘Diva Collection’, of which there will presumably be more handsets as 2010 progresses. On the face of it, the S7070 is a fairly run-of-the-mill touchscreen handset, with a 2.8″ resistive screen and 3 megapixel camera, the phone is so far doing little to impress. However, what sets it apart from other phones of a similar specification (such as the Samsung Genio) is the phones appearance, which deviates away from the bog-standard touchscreen design that makes each new touchscreen virtually indistinguishable from the next.

The S5150 is much in the same vein, a standard clamshell with a notable appearance that sets it apart from the crowd. What’s noticeable about the S5150 is the outer casing which is surprisingly attractive with its silvery pillow finish. Unlike the S7070, the S5150 is not a touchscreen but does still come with much of the same nice line of features. Both handsets benefit from excellent integration with social networking sites that make them appealing in their own right, and a pretty stylish and easy to use interface.

While these new handsets are most certainly stylish one thing they are not is like the ‘designer’ phones that have been released in the past. These will feature a heavily marked up price courtesy of a designer brand name being plastered all over while actually offering very little in terms of features and functionality. The S7070 and S5150 offer the style while still retaining all the functionality; it’s just a shame they are being marketed at women because I wouldn’t mind owning one of these myself.